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Pinehurst Resort Planning to Open New Microbrewery in the Fall

Pinehurst Resort Planning to Open New Microbrewery in the Fall

The Pinehurst Brewing Company gives new life to the Village's historic steam plant

By Brian Weis


On New Year's Eve in 1895, the steam produced by the Village Power House enabled The Holly Inn to welcome the first guests to Pinehurst with the very latest in luxury amenities - heat and electricity.

For decades, the steam plant powered the homes, hotels and cottages of Pinehurst until it was shuttered in the 1990s, falling into disrepair and, at one time, slated for demolition. Now, after a full renovation by Pinehurst Resort to maintain its original façade and capture the character of the century-old building, the steam plant will re-emerge as the Pinehurst Brewing Company, which is planned to open this fall.

Much of the original steam plant building remains, but instead of turbines and generators, it will feature a 10-barrel microbrewery. An observation platform overlooking the brewhouse will be a focal point of the taproom, and the dining room will be complemented by a bar, a beer garden and an all-seasons patio.

The Pinehurst Brewing Company will operate in the historic building that still reflects its first use. Parts of the brewhouse's walls remain blackened from the decades it housed massive steam boilers. The unique exterior brick corbeling - rarely seen in architecture today - is preserved, and the vintage arches and windows have been restored. Brick walls that have been standing for over 120 years give way to high ceilings, and the plant's smokestack will be rebuilt using its original base, returning a lost but defining feature of the Village's early landscape.

Portions of the plant have been renovated to include a smokehouse for the restaurant and a greenhouse for herbs, which could be used for both the restaurant and for brewing ingredients. A trellis designed to replicate the train track that brought coal into the plant covers seating outside. The trellis is supported by the same pylons that held the track in the early 1900s.

"For almost a century, the steam plant provided power to the Village. We hope this next incarnation of the building as the Pinehurst Brewing Company provides a surge of energy for the entire community," says Pinehurst President Tom Pashley.

Beer will be brewed by Eric Mitchell, the former head brewer of Heist Brewery in Charlotte. One of the most highly regarded young brewers in the country, while at Heist Mitchell won recognition from the World Beer Cup and others. His IPA, Citraquench'l, consistently ranks among the Top 10 IPAs in the United States, and in February last year, fans braved the winter cold and camped out in line to be among the first to buy a new release of Mitchell's bourbon barrel-aged stout, Cataclysm.

The brewery is among the most significant of recent additions to the Resort, which includes its new short course, The Cradle, and a redesign of Pinehurst No. 4 by noted golf architect Gil Hanse.


Revised: 07/03/2018 - Article Viewed 11,701 Times - View Course Profile


About: Brian Weis


Brian Weis Brian Weis is the mastermind behind GolfTrips.com, a vast network of golf travel and directory sites covering everything from the rolling fairways of Wisconsin to the sunbaked desert layouts of Arizona. If there’s a golf destination worth visiting, chances are, Brian has written about it, played it, or at the very least, found a way to justify a "business trip" there.

As a card-carrying member of the Golf Writers Association of America (GWAA), International Network of Golf (ING), Golf Travel Writers of America (GTWA), International Golf Travel Writers Association (IGTWA), and The Society of Hickory Golfers (SoHG), Brian has the credentials to prove that talking about golf is his full-time job. In 2016, his peers even handed him The Shaheen Cup, a prestigious award in golf travel writing—essentially the Masters green jacket for guys who don’t hit the range but still know where the best 19th holes are.

Brian’s love for golf goes way back. As a kid, he competed in junior and high school golf, only to realize that his dreams of a college golf scholarship had about the same odds as a 30-handicap making a hole-in-one. Instead, he took the more practical route—working on the West Bend Country Club grounds crew to fund his University of Wisconsin education. Little did he know that mowing greens and fixing divots would one day lead to a career writing about the best courses on the planet.

In 2004, Brian turned his golf passion into a business, launching GolfWisconsin.com. Three years later, he expanded his vision, and GolfTrips.com was born—a one-stop shop for golf travel junkies looking for their next tee time. Today, his empire spans all 50 states, and 20+ international destinations.

On the course, Brian is a weekend warrior who oscillates between a 5 and 9 handicap, depending on how much he's been traveling (or how generous he’s feeling with his scorecard). His signature move" A high, soft fade that his playing partners affectionately (or not-so-affectionately) call "The Weis Slice." But when he catches one clean, his 300+ yard drives remind everyone that while he may write about golf for a living, he can still send a ball into the next zip code with the best of them.

Whether he’s hunting down the best public courses, digging up hidden gems, or simply outdriving his buddies, Brian Weis is living proof that golf is more than a game—it’s a way of life.



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GolfTrips.com - Publisher and Golf Traveler
262-255-7600

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