The Experience Golf, formerly known as The Experience St Andrews, swings into a new era of experiences By Brian Weis

The Experience Golf, formerly known as The Experience St Andrews, swings into a new era of experiences

Keith Prowse unveils fresh look for subsidiary, signifying an exciting new growth chapter.

By Brian Weis

Thursday, 6 June 2024 - London

The Experience Golf, formerly The Experience St Andrews, carries on a legacy of crafting unforgettable golf experiences. Demonstrating a well-established partnership with St Andrews Links Trust since 1995, they've been helping golfers across the globe create lifelong memories at the Home of Golf for over two decades. This exciting rebrand retains their hallmark of quality and exceptional customer service, but under a broader name that reflects their commitment to offering unforgettable golf tours, beyond Scotland and St Andrews.

Andy Vinsen, Managing Director at Keith Prowse comments: "The Experience Golf's vision 'to curate unrivalled golf experiences and make lasting memories on the fairway' succinctly encapsulates the depth and breadth of this exciting brand, which will continue to focus on delivering exceptional customer satisfaction. Fuelled by a post-pandemic surge in playing golf and enjoying more leisure time, we're expanding our horizons beyond Scotland, hence the brand has evolved to support this growth. Our 30-year partnership with St Andrews Links Trust remains a source of immense pride and we're committed to building on this success in years to come".

James Ralley, Commercial Director of St Andrews Links Trust, notes "We have had a longstanding relationship with The Experience St Andrews and have seen firsthand the level of service they provide to all their clients. We're excited to see the business expand beyond St Andrews and for golfers to experience more incredible golf around the world."

Nathan Payne, Head of The Experience Golf, also commented "This rebrand expresses the very essence of what we do. This is a story that is 30+ years in the making, which has given us time to perfect the experience of a lifetime, from the moment you are greeted by our expert team, to your final swing on the fairway. This is a name that will live on for years to come, in curating the ultimate experience for our guests."

David Scott, Captain of the PGA 2025, states: "I have been fortunate enough to be involved in several events run by The Experience Golf over the last couple of years and have been extremely impressed with the level of detail they go to to ensure their guests have the best experience possible. I certainly is an exciting time for this cutting-edge company."

About The Experience Golf

The Experience Golf (formerly The Experience St Andrews and prior to that The Old Course Experience) was established in 1995 and is a subsidiary of Keith Prowse. Keith Prowse are part of Levy UK, the sports, leisure and hospitality division of Compass Group UK & Ireland (a limited company incorporated in England & Wales under number 02272248). For more information about The Experience Golf, visit theexperiencegolf.com/about-us/.

The Home of Golf. For more than 600 years St Andrews Links, much like the game of golf itself, has evolved. Today more than 230,000 rounds are played over our seven public courses. Since our relationship with St Andrews Links was established over 30 years ago, we have enjoyed helping thousands of golfers create their own memories at the Home of Golf, and we look forward to welcoming golfers from all over the world for years to come.

About Keith Prowse (keithprowse.co.uk)

Keith Prowse is the UK's hospitality industry leader with official appointments at The Championships, Wimbledon, Twickenham Stadium, Edgbaston Stadium, The Kia Oval, cinch Championships, Rothesay International Eastbourne and American Express presents BST Hyde Park. They're the multi award-winning Experience Experts and have been for over 200 years and counting. Keith Prowse are part of Levy UK, the sports, leisure and hospitality division of Compass Group UK & Ireland.

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Revised: 03/12/2025 - Article Viewed 88 Times

About: Brian Weis

Brian Weis is the mastermind behind GolfTrips.com, a vast network of golf travel and directory sites covering everything from the rolling fairways of Wisconsin to the sunbaked desert layouts of Arizona. If there’s a golf destination worth visiting, chances are, Brian has written about it, played it, or at the very least, found a way to justify a "business trip" there.

As a card-carrying member of the Golf Writers Association of America (GWAA), International Network of Golf (ING), Golf Travel Writers of America (GTWA), International Golf Travel Writers Association (IGTWA), and The Society of Hickory Golfers (SoHG), Brian has the credentials to prove that talking about golf is his full-time job. In 2016, his peers even handed him The Shaheen Cup, a prestigious award in golf travel writing—essentially the Masters green jacket for guys who don’t hit the range but still know where the best 19th holes are.

Brian’s love for golf goes way back. As a kid, he competed in junior and high school golf, only to realize that his dreams of a college golf scholarship had about the same odds as a 30-handicap making a hole-in-one. Instead, he took the more practical route—working on the West Bend Country Club grounds crew to fund his University of Wisconsin education. Little did he know that mowing greens and fixing divots would one day lead to a career writing about the best courses on the planet.

In 2004, Brian turned his golf passion into a business, launching GolfWisconsin.com. Three years later, he expanded his vision, and GolfTrips.com was born—a one-stop shop for golf travel junkies looking for their next tee time. Today, his empire spans all 50 states, and 20+ international destinations.

On the course, Brian is a weekend warrior who oscillates between a 5 and 9 handicap, depending on how much he's been traveling (or how generous he’s feeling with his scorecard). His signature move" A high, soft fade that his playing partners affectionately (or not-so-affectionately) call "The Weis Slice." But when he catches one clean, his 300+ yard drives remind everyone that while he may write about golf for a living, he can still send a ball into the next zip code with the best of them.

Whether he’s hunting down the best public courses, digging up hidden gems, or simply outdriving his buddies, Brian Weis is living proof that golf is more than a game—it’s a way of life.