3's Relaunches "Grubhouse," Cutting-Edge Golf, Food and Drink Built With Fun in Mind By Brian Weis

3's Relaunches "Grubhouse," Cutting-Edge Golf, Food and Drink Built With Fun in Mind

Justin Timberlake and 8AM Golf's investment in Greenville's lighted, 12-hole par-3 course takes a big step forward; Grubhouse is the ultimate chill destination for "holesome"

By Brian Weis

3's, the innovative new concept in golf entertainment that combines accessible Par-3 golf with cutting-edge hospitality, has relaunched with the completely refurbished "Grubhouse".

Last year, 8AM Golf, along with partner Justin Timberlake, invested in 3's with the intent of refining the popular and successful concept in Greenville, and replicating it in major metro areas across the United States.

Now, fresh on the heels of Timberlake and 8AM Golf teaming up with Tiger Woods to present T-Squared Social in the heart of Midtown Manhattan, JT and 8AM unveil the new look of 3's renovated hub: "The Grubhouse."

3's features a lighted, 12-hole par-3 golf course with adjacent practice areas and an 18-hole putting course, all in a relaxed and friendly environment. One loop around the course takes less than 90 minutes, leaving plenty of time to further unwind. Featuring a retro-cool vibe, The Grubhouse makes it easy to grab delicious comfort food, drinks and merchandise in a space designed to feel like home, including firepits, Adirondack chairs and music.

"The goal for 3's was to create a relaxed destination where you can come to play casual golf, grab a bite and a drink, hang out with family and friends, and meet folks," said Davis Sezna, founder of 3's. "We're trying to make golf easy, fun and affordable for everyone to enjoy and I think we're accomplishing that every day at 3's."

"Non-traditional golf experiences are bringing the game to new audiences," said Hoyt McGarity, president of 8AM Golf. "We feel that 3's represents the best of what this category has to offer and look forward to rolling out additional 3's destinations across the nation."

For more information, visit 3s.golf.

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Revised: 03/19/2024 - Article Viewed 1,839 Times - View Course Profile

About: Brian Weis

Brian Weis is the mastermind behind GolfTrips.com, a vast network of golf travel and directory sites covering everything from the rolling fairways of Wisconsin to the sunbaked desert layouts of Arizona. If there’s a golf destination worth visiting, chances are, Brian has written about it, played it, or at the very least, found a way to justify a "business trip" there.

As a card-carrying member of the Golf Writers Association of America (GWAA), International Network of Golf (ING), Golf Travel Writers of America (GTWA), International Golf Travel Writers Association (IGTWA), and The Society of Hickory Golfers (SoHG), Brian has the credentials to prove that talking about golf is his full-time job. In 2016, his peers even handed him The Shaheen Cup, a prestigious award in golf travel writing—essentially the Masters green jacket for guys who don’t hit the range but still know where the best 19th holes are.

Brian’s love for golf goes way back. As a kid, he competed in junior and high school golf, only to realize that his dreams of a college golf scholarship had about the same odds as a 30-handicap making a hole-in-one. Instead, he took the more practical route—working on the West Bend Country Club grounds crew to fund his University of Wisconsin education. Little did he know that mowing greens and fixing divots would one day lead to a career writing about the best courses on the planet.

In 2004, Brian turned his golf passion into a business, launching GolfWisconsin.com. Three years later, he expanded his vision, and GolfTrips.com was born—a one-stop shop for golf travel junkies looking for their next tee time. Today, his empire spans all 50 states, and 20+ international destinations.

On the course, Brian is a weekend warrior who oscillates between a 5 and 9 handicap, depending on how much he's been traveling (or how generous he’s feeling with his scorecard). His signature move" A high, soft fade that his playing partners affectionately (or not-so-affectionately) call "The Weis Slice." But when he catches one clean, his 300+ yard drives remind everyone that while he may write about golf for a living, he can still send a ball into the next zip code with the best of them.

Whether he’s hunting down the best public courses, digging up hidden gems, or simply outdriving his buddies, Brian Weis is living proof that golf is more than a game—it’s a way of life.