PGA TOUR invests in Golfbreaks to bring unparalleled experience to more fans
Market leader in golf travel to scale business through PGA TOUR assets
By Brian Weis
The PGA TOUR and Golfbreaks are joining forces to offer avid golf fans a better solution to booking golf vacations at over 2,500 destinations throughout Europe and North America under the "Golfbreaks by PGA TOUR" brand.
Founded in 1998 in the United Kingdom, Golfbreaks' relentless focus on choice, service, value and loyalty has enabled the company to become the market leader in golf travel. Following 21 consecutive years of revenue growth, Golfbreaks now looks to accelerate the expansion of its North American business.
"We opened our U.S. office in 2016 to help the 30 million-plus golfers with a one-stop travel service offering of high-quality, good-value golf vacations," said Andrew Stanley, Golfbreaks Chief Executive Officer. "Having achieved three years of double-digit growth, the time was right for us to find a strategic partner who was fully committed to help us scale this business. Combining the PGA TOUR's credibility, reach and assets with Golfbreaks' market knowledge and core business IP creates a scalable platform to grow the business across all geographies."
Specifically, the PGA TOUR will contribute its brand and select marketing assets to raise the profile and visibility of Golfbreaks to its sizable fan base. In addition, Golfbreaks will build tournament experience packages at high-profile events like THE PLAYERS Championship and the FedExCup Playoffs as well as unique "stay and play" vacations at prominent TPC properties such as TPC Sawgrass and TPC Las Vegas.
"Booking a golf vacation in the States can be an arduous process," said Lance Stover, PGA TOUR Senior Vice President, New Ventures. "In partnership with Golfbreaks, we can help showcase a better solution. Highly skilled agents that simplify the discovery and planning process at a better value is an incredible proposition. Coupled with our marketing reach and unique assets, we can help redefine what golf travel means to our fans."
Golfbreaks will continue to be managed and operated by the existing and long-standing Golfbreaks leadership team. As a minority shareholder in the company, the PGA TOUR will also serve on the Board of the parent company, Golfbreaks Limited.
Revised: 11/01/2019 - Article Viewed 1,976 Times
About: Brian Weis
Brian Weis is the Publisher of GolfTrips.com, a network of golf travel and directory sites including GolfWisconsin.com, GolfMichigan.com, ArizonaGolfer.com, GolfAlabama.com, etc. Professionally, Brian is a member of the Golf Writers Association of America (GWAA), International Network of Golf (ING), Golf Travel Writers of America (GTWA), International Golf Travel Writers Association (IGTWA) and The Society of Hickory Golfers (SoHG). In 2016, Brian won The Shaheen Cup, an award given to a golf travel writer by his peers.
All of his life, Brian has been around the game of golf. As a youngster, Brian competed at all levels in junior and high school golf. Brian had a zero chance for a college golf scholarship, so he worked on the grounds crew at West Bend Country Club to pay for his University of Wisconsin education. In his adult years, his passion for the game collided with his entrepreneurial spirit and in 2004 launched GolfWisconsin.com. In 2007, the idea for a network of local golf directory sites formed and GolfTrips.com was born. Today, the network consists of a site in all 50 states supported by national sites like GolfTrips.com, GolfGuide.com and GolfPackages.com. It is an understatement to say, Brian is passionate about promoting golf and golf travel on a local, regional, national and international level.
On the golf course, Brian is known as a fierce weekend warrior that fluctuates between a 5-9 handicap. With a soft fade, known as "The Weis Slice", and booming 300+ drives, he can blast it out of bounds with the best of them.
Contact Brian Weis:
GolfTrips.com - Publisher and Golf Traveler